Wine
Canned...Wine? The ideation of this product was born through the necessity to have wine while you are on the go, without having to lug around the weight. Conceptually the brand of the product brings the consumer back to their roots, both figuratively and metaphorically. I chose the word mark "Stinson" to be set in a retro yet minimalistic typeface, conveying the essence of California. I used contour patterns of waveform to accentuate the organic nature of not only the beach, but also, the mountains. Stinson is for masses, the people that are always on the go, craving something more than a beer but less than liquour. Stinson is for the travelers and the dreamers.
